The Challenge
Having already established a modest online presence, First Choice approached Shoreline in an attempt to improve its standing in the local community. By increasing organic rankings and site traf๏ฌc, First Choice hoped to boost the conversion of online visitors through form submissions, bot chats, and real-time calls. Though SEO efforts had been made, results had been insubstantial, as there were very few actual searches for the keywords being targeted.
Our Solution
By researching actual consumer behavior, Shoreline established a unique set of keywords targeted directly to First Choice’s base. A thorough sweep of all search engines was conducted to ensure that business information was accurate and consistent, with a focus on top-tier directories such as Google My Business, Apple Maps, and Bing Local. After 6 months of consistent effort, First Choice had attained ๏ฌrst-page rank for 438 keywords at the one year mark, this number had nearly doubled to 702 An increase of over 7700%, Shoreline continues to invest in – and see results from robust keyword campaigns original audience: his local community. The solution was simple. A more professional approach and customized Digital Marketing Strategy that works for their specific Heating & Cooling audience using a Regional and Local SEO Strategy.
60%
Pageviews vs prev. year
177%
Organic Traffic vs prev. year
98%
Overall Traffic vs prev. year
A Valuable Partnership
We implemented a strategy that highlighted their full range of services in key service areas, supported by a distinctive, high-quality content approach combined with strong organic SEO. Our objective was to clearly differentiate their offerings showcasing superior service quality, customer satisfaction, and competitive pricing to stand out both in perception and in measurable performance against their competitors.