The Challenge
This speci๏ฌc SERVPRO Franchise location aimed to increase its onsite client retention rate, attracting new commercial and residential users and converting those clients and businesses to long-term clients. By emphasizing its range of services to users, our goal was to strengthen the perceived and actual bond between their services and the residential and commercial customers. We customized a special type of approach to help focus on GEO Targeting local territories for this specific Franchise.
Our Solution
The solution, in this case, was to rebuild most if not all of their Digital Marketing campaigns along with their Organic SEO. We simply restructured all areas of Adwords, Facebook, Content Strategy, Directory Listings, and more. With that, we saw instant growth from our customized strategy. Once the research and competitive analysis was completed the customized SEO (Search Engine Optimization) Plan, Digital Marketing Plan, and GEO Targeted plan started working extremely well for this Franchise. The solution was simple. A more professional approach and customized Digital Marketing Strategy with the correct keyword and competitive research that provided data to help this Franchise Location build their Organic SEO & Digital Marketing approach.
18%
Clicks vs prev. year
513%
Conversion Rate vs prev. year
523%
Conversions vs prev. year
A Valuable Partnership
We implemented a strategy that highlighted their full range of services in key service areas, supported by a distinctive, high-quality content approach combined with strong organic SEO. Our objective was to clearly differentiate their offerings showcasing superior service quality, customer satisfaction, and competitive pricing to stand out both in perception and in measurable performance against their competitors.