January 2026
For years, most SEOs treated press releases as a relic: publish on a wire, get a pile of syndicated copies, and (maybe) pick up a few links. Then Google tightened link-spam enforcement, syndicated links stopped carrying meaningful weight, and the tactic quietly fell out of most serious SEO playbooks. That story is changing again, but not because “press releases are a link-building hack” (they’re not). The shift is happening because modern search is increasingly about visibility, credibility, and citations across multiple surfaces: traditional organic results, local pack, Google News/Discover, and AI-
generated results.
Archive
December 2024
Google’s November’24 Core Update is Finally Complete! It’s a tradition, and Google has no intention of breaking it! That’s right…Google just launched it’s annual holiday season core update. And as usual, this move has caused quite a bit of stir among merchants who witnessed a drastic fall in their rankings at the height of the holiday buying season. While this core update began on 11th November 2024 and was supposed to run for just two weeks, it took almost double that time and was completed only recently on 5th December 2024. Those who expected the Search Engine giant to stick to the schedule, were left wondering as to when it would actually end.
November 2024
Unlock the Future of Search with ChatGPT: A Game-Changer for Online Queries. OpenAI has officially rolled out its highly anticipated ChatGPT search product..
October 2024
Google’s AI Overviews are displaying more content that is relevant to a niche, while giving less emphasis to generic websites that are associated with large brands across a variety of themes.
September 2024
It no longer comes as a surprise that Google has yet again added a new feature to the Google Search Console.
August 2024
The most recent version of Rand Fishkin’s SparkToro Google zero click study is out now.
July 2024
With Google Map Pins, Google has served as a beacon for numerous businesses looking to increase client traffic.
June 2024
Last month, during their I/O conference, Google announced something huge that’s set to change how we use search engines: AI Overviews.
May 2024
Let’s face it: Keeping up with Google’s core updates can sometimes feel like you’re reading a mystery novel where the plot twists just keep coming! As of April 19th, the latest update has rolled out..
April 2024
Last month, Google rolled out two significant updates (core and spam), both happening on March 5th, just one minute apart in the morning. These updates, focusing on core algorithms.
March 2024
Unlock the power of Local Search: A guide to online neighborhood dominance. In the digital age, where visibility equals viability, Local Search Engine Optimization (SEO) emerges.
February 2024
Google Business Profile Websites: The End Is Near: Google has announced an essential change to websites created using Google Business
January 2024
Google Considers Business Hours as a Local Pack Ranking Signal. Recently, SterlingSky revealed that Google uses business hours of operation like…
December 2023
Google Unlocking the Power of SEO for Holiday Success! As we embrace the festive spirit, it’s crucial to seize the opportunities that the holiday season.
November 2023
If a business happens to be owned by individuals with disabilities or Indigenous communities, they can now make that known on their Business Profile.
October 2023
Did you know ChatGPT used to have a limitation on the data it could use? Well, that’s history now! ChatGPT has learned a new trick—it can browse the internet.