The Challenge
As a premier provider of Cosmetic and General Dentistry, our client knew just how much ๏ฌrst impressions matter. Unfortunately, he was having a dif๏ฌcult time proving exactly this online, and approached Shoreline with the intent of improving Organic Search Rankings, increasing site traf๏ฌc, and optimizing lead conversion. Though already ranking for 22 keywords, we saw the potential for much more. From the get-go, the Shoreline team knew that only targeted research and extensive keyword research would provide a full picture of our client’s audience. Through an extensive short- and long-tail keyword strategy, Shoreline was able to pinpoint these potential customers, designing and implementing a campaign uniquely tailored to local search intent.
Our Solution
Coupled with a robust combination of on- and off-page content, as well as an update of informational and contact details across all major search engines, our campaign soon kicked off even better than imagined! After three months of Search Engine Optimization (SEO), our client was excited to see an increase of over 154.54% in keyword ranking. Within a year, these results had multiplied by nearly ten, with an increase in ๏ฌrst-page keyword ranking of 1 31.81%! Paired with a boost in overall website traf๏ฌc of 1 .28% and an uptick of 8.1 % in Google Organic Sessions, it was apparent that we were on a path to success. With such encouraging results in so little time, our smile was as big as our client’s! The solution was simple. A more professional approach and customized Digital Marketing Strategy with the correct keyword and competitive research that provided data to help a Dental Practice customize and build their Organic SEO approach.
11%
Overall Traffic vs prev. year
155%
Page One Keywords vs prev. year
8%
Organic Sessions vs prev. year
A Valuable Partnership
We implemented a strategy that highlighted their full range of services in key service areas, supported by a distinctive, high-quality content approach combined with strong organic SEO. Our objective was to clearly differentiate their offerings showcasing superior service quality, customer satisfaction, and competitive pricing to stand out both in perception and in measurable performance against their competitors.