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Call Tracking Services

Discover which marketing campaigns, website pages, and keywords are driving phone calls and conversions. Our call tracking software provides keyword-level attribution and mobile click-to-call tracking, allowing you to optimize campaigns for ROI.

The Only All-in-One
Call Tracking Solution

If you are part of the Shoreline family and using our SEO (Search Engine Optimization) services you have the benefit of sharing special pricing on services such as Call Tracking. Each package includes call tracking account and phone number set up, integration, reporting and much more. The client is responsible for the minutes used each month. You will be responsible for any additional phone numbers needed. Below prices are per month.

How Does Call Tracking Work? A script is placed on your website. That script measures the referral source from the visitor and switches the number out with a tracking number. If a visitor comes from organic the Organic number will show. If a visitor comes from Google Adwords the Google Adwords number will show. With the Call Tracking Reporting system, you have access to a number of different reports.

There are two popular options. The most popular is Call Forwarding where the call is forwarded to your actual phone number. The other is Browser-Based Softphone where the calls will come into the Call Tracking system and ring using the softphone app. Pricing below is on a per month basis and only available under a Shoreline Media Marketing SEO or Website plan.

Get Started

Track all incoming communications back to campaigns and leverage call management features to engage leads quickly. Align sales & marketing teams by matching customer conversations back to campaigns. Discover which campaigns are driving leads and revenue.

The Objective

Incorporate a powerful Call Tracking solution, that will allow you to Optimize and track performance for any digital or traditional marketing campaign increasing your ROI. We want to help align sales & marketing teams by matching customer conversations back to campaigns. Discover which campaigns are driving leads and revenue. When the phone rings, you will know the caller name, phone number, whether the call came from paid campaigns or organic campaigns, company name, addresses, keywords and more.

Online & Offline Campaigns

Optimize online advertising campaigns to maximize conversions. Each time a phone call comes into one of your tracking numbers, CallTrackingMetrics matches a specific website visitor to each call, providing you with valuable insight on how your customers are finding you. All calls are tracked and associated with the correct online advertising channel.

Form Submissions

Increase Form Conversions. Click-to-call forms embedded on your website that immediately trigger calls to your sales team. All of the Shoreline custom forms are designed and programmed to deliver the most relevant data needed such as Referral Source, Locations and more.

Text Messages

Reach New Audiences. Integrate text messaging into your advertising call tracking for faster, more effective communication. Easily manage contacts and campaigns to grow your business.

Keywords

Track the customer journey and discover exactly which keywords are driving phone calls and sales. Know exactly which keywords are leading to phone calls, conversions, and sales.

Call Forwarding

Never Miss a Call. Forward Calls to Any Device Around the World. Our user-friendly software puts call forwarding completely in your control. From basic to complex call forwarding needs, you can set it up in minutes in your CallTrackingMetrics account, and you can change it at any time. Call Forwarding pricing is listed below.

Browser-Based Softphone

Scale your business with our browser-based softphone. Route inbound and outbound calls to your team’s computers anywhere in the world using CallTrackingMetrics’ softphone. Eliminate the need for complicated phone systems and the hassles of being remote and focus on having productive conversations. Browser-Based Softphone pricing is listed below.

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Call Tracking With
Search Engine Optimization

On-Page Content Analysis

Our dedicated SEO teams analyze every page on your website for optimal performance. When necessary, we create or update content to ensure that the page ranks as highly as possible. We may suggest additional features, elements or updates to the layout of a particular page to better turn visitors into leads.

Keyword and Keyphrase Management

First we will research all keywords for your specific industry with the latest and greatest tools. From there, we optimize and focus on keywords that best describe the content of your pages along with Keyphrases that you want your site to rank for.

Optimized Business Listings

Shoreline manages your business listings to ensure that your business information, map listing, profile images, logos and categories are properly aligned to drive traffic and accurately represent your business. Our client platforms also track the calls, leads and visits to your listings.

Local SEO That Drives Leads

We focus on data-driven keywords to drive relevant traffic to your business or businesses. Local SEO services are designed to improve local search ranking for potential customers in your area. Our reputation management services help you maintain a positive image across the most popular platforms.

National / Regional SEO Services

Our dedicated search engine optimization services are proven to deliver results on both a national and local level. Choose a package that is suitable for your budget to get started,

Tracking and Reporting

Our enhanced customer portal allows you access to data and insights into your audience’s growth and ROI. Our detailed reporting tools track every form submission, phone call and lead that comes in from your web presence giving you the insights to improve your business and get a leg up on your competitors.

Let's Get Started

Your business started with a vision, and at Shoreline, we’re here to bring it to life. Before creating any plan, we sit down with you one-on-one to understand where you are today and where you want to go. We analyze your online presence and develop a customized strategy built around your strengths, goals, and ambitions. Using our proven design framework and marketing methodology, we ensure every recommendation and action is aligned with your objectives, delivering Digital Marketing strategies that drive growth, engagement, and measurable results.

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