The Challenge
As franchisees across the country get in on the game, THE MAX Challenge has all but revolutionized the ๏ฌtness and nutrition industry. Such booming growth inherently required an online system capable of keeping up with demand, not only leading to more and better leads but streamlining the process of membership for franchisers, franchisees, and members alike. This client had come to Shoreline for an entire re-design, re-development, and custom Marketing & SEO Strategy for not only the Corporate part of the Franchise but something that would help each one of their Local and National Franchisees.
Our Solution
With an all-new interactive and geo-focused site, THE MAX has seen a 27% increase in traf๏ฌc, 52% boost in clicks, and most importantly, an overall 175% upsurge in goal conversions. Clients now spend more time on the site, which has directly correlated to their time in the program. Shoreline customized an entire multi-site structure that helped enhance the look and feel along with the Digital footprint of the Brand itself. Innately health-oriented, results indicate that the Shoreline/MAX partnership has ultimately fostered a cross-country revitalization of mind- and body-con๏ฌdence. The solution was simple. A more professional approach and customized Digital Marketing Strategy that works for their specific Franchise audience and Local SEO Strategy for each Fitness Franchise Location.
27%
Traffic increase vs prev. year
52%
Clicks vs prev. year
175%
Conversions vs prev. year
A Valuable Partnership
We implemented a strategy that highlighted their full range of services in key service areas, supported by a distinctive, high-quality content approach combined with strong organic SEO. Our objective was to clearly differentiate their offerings showcasing superior service quality, customer satisfaction, and competitive pricing to stand out both in perception and in measurable performance against their competitors.