Lincroft Village Jewelers
Jewelry Store SEO Case Study
The Digital Marketing
Challenge
A well-established favorite in the local community, Lincroft Village Jewelers came to Shoreline to improve their overall internet presence, as well as to increase both organic rankings and traffic to their site. Based largely on in-person sales, their ultimate aim was to boost conversions both online and in-store. At the time that they approached Shoreline, Lincroft was proud to already have a few keywords ranking on the first page of major search engines; unfortunately, a Google update soon thereafter penalized the brand for a handful of unnatural backlinks installed by their prior SEO provider.
The Digital Marketing
Solution
At Shoreline, we believe that trust and loyalty aren’t built overnight, and we knew that Google’s manual action against Lincroft would take time to repair. By identifying exactly which products and services potential customers sought, we designed and implemented an intricate SEO campaign of both on- and off-page content revolving exclusively around our extensive list of targeted keywords. A thorough backlink analysis allowed us to remove/disavow black hat tactics, after which we successfully submitted a reconsideration request to Google to restore our online reputation. Within their first year with us, Lincroft ranked among the top 3 results for more than 200 keywords, and between 4th and 10th for over 1,500 more. A far cry from their de facto ban, Lincroft saw an increase of over 1300% in search term relevance alone, proving both the value and the durability of transparent and honest SEO.
The solution was simple. A more professional approach and customized Digital Marketing Strategy that works for their specific regional and local audience creating their own customized SEO Strategy.
A Valuable
Partnership
A custom Data-Driven SEO and Digital Marketing Strategy for the Jewelry Industry. Guaranteed to increase traffic, leads, and revenue using a custom-built Digital Marketing Plan. Shoreline Media, your best solution for Local Digital Marketing, Lead Generation, Lead Nurturing, and Search Engine Optimization (SEO).