First Choice Heating & Air Conditioning
HVAC SEO Case Study
The Digital Marketing
Challenge
Having already established a modest online presence, First Choice approached Shoreline in an attempt to improve its standing in the local community. By increasing organic rankings and site traffic, First Choice hoped to boost the conversion of online visitors through form submissions, bot chats, and real-time calls. Though SEO efforts had been made, results had been insubstantial, as there were very few actual searches for the keywords being targeted.
The Digital Marketing
Solution
By researching actual consumer behavior, Shoreline established a unique set of keywords targeted directly to First Choice’s base. A thorough sweep of all search engines was conducted to ensure that business information was accurate and consistent, with a focus on top-tier directories such as Google My Business, Apple Maps, and Bing Local. After 6 months of consistent effort, First Choice had attained first-page rank for 438 keywords at the one year mark, this number had nearly doubled to 702 An increase of over 7700%, Shoreline continues to invest in – and see results from robust keyword campaigns original audience: his local community.
The solution was simple. A more professional approach and customized Digital Marketing Strategy that works for their specific Heating & Cooling audience using a Regional and Local SEO Strategy.
A Valuable
Partnership
A custom Data-Driven SEO and Digital Marketing Strategy for the Heating and Cooling Industry. Guaranteed to increase traffic, leads, and revenue using a custom-built Digital Marketing Plan. Shoreline Media, your best solution for Heating and Cooling Digital Marketing, Lead Generation, Lead Nurturing, and Search Engine Optimization (SEO).