The Challenge
A professional plumbing company in NJ was experiencing multiple issues with its website, Organic SEO, and overall PPC. They were using a specific type of company that focused on only one industry and had a very low-end SEO strategy. The company’s keyword strategy, as well as content and Digital strategy, were lacking the needed areas to help showcase the company correctly.
Our Solution
Being the company was being held hostage from acquiring their website and all website files our web development team put a plan in place to rebuild the current site while keeping all SEO and templates in place. Once that was completed a custom Data-Driven SEO and Digital Marketing Strategy was put into place for specific targeting in their area for the most searched plumbing keywords. We focused on specific areas as well as an overall region to help AME dominate its competitors online. In just a few months we were able to not only increase traffic but also increase all form and call conversions using Organic as their top referral source. Shoreline Media, the best solution for Local SEO Marketing and Search Engine Optimization (Local SEO). We identified how potential customers were searching through extensive keyword research. Then we designed & implemented an SEO strategy that included on-page and off-page optimization around their targeted keyword terms and specific locations. Once the research and competitive analysis was completed the customized SEO (Search Engine Optimization) Plan, Digital Marketing Plan, and GEO Targeted plan started working extremely well for this company.
14%
Traffic Increase vs prev. year
23%
Increased Goals vs prev. year
41%
Pageviews vs prev. year
Google My Business Weekly Result Sample
344ย people saw your business on Google Search
61ย people saw your business on Google Maps
19ย people called your business in the last 7 days Up byย 25%
17ย people asked for directions to your business this week. Up byย 11.76%
32ย people visited your website this week. Up byย 34.38%
Organic SEO Results
Shortly after starting the new strategy, the website went from ranking for just 2 keywords on page 1 of results to ranking for 18+ keywords on the first page.
A Valuable Partnership
We implemented a strategy that highlighted their full range of services in key service areas, supported by a distinctive, high-quality content approach combined with strong organic SEO. Our objective was to clearly differentiate their offerings showcasing superior service quality, customer satisfaction, and competitive pricing to stand out both in perception and in measurable performance against their competitors.