The Challenge
American Cap & Gown needed a complete overhaul on their Ecommerce site. When they first came to Shoreline they were in need of a site that can handle a number of products, be optimized for their products and showcase quite a few special features needed.
Our Solution
Shoreline Media came up with an entire design and development plan to showcase their products on a new site. From there the team developed a customized SEO strategy for Google Adwords, Facebook Ads, Instagram, Organic SEO and much more. With the implementation of Call Tracking, Sales Tracking, Keyword Tracking, AI Reporting nad more we were able to help customize an exact plan that worked best to measure the ROI for the client.
About American Cap & Gown
American Cap & Gown is your #1 source for quality graduation caps, gowns, and accessories. We at American Cap & Gown have an enormous selection of products to choose from. From generic caps and gowns to doctoral gown packages to graduation gown packages for all occasions, we have everything you could need in one convenient place. Accessories include gifts, diploma covers, medallions and much more. Purchase from American Cap & Gown for all of your graduation needs!
Project Highlights
- Website Development
- Search Engine Optimization (SEO)
- Website Maintenance
- Custom Review Integration (Google Connected)
- Location / Service Area SEO Strategy
- Conversion-Focused Forms & Tracking
- Content Strategy & Organization
- 24/7 Customer Service