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Smiling graduate in cap and gown promoting American Cap & Gown's e-commerce site, featuring a call to action for graduation products.

American Cap & Gown

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The Digital Marketing
Challenge

American Cap & Gown needed a complete overhaul on their Ecommerce site. When they first came to Shoreline they were in need of a site that can handle a number of products, be optimized for their products and showcase quite a few special features needed.

American Cap & Gown website displayed on mobile and laptop devices, featuring a graduate in cap and gown, showcasing e-commerce solutions and product highlights.

The Digital Marketing
Solution

Shoreline Media came up with an entire design and development plan to showcase their products on a new site. From there the team developed a customized SEO strategy for Google Adwords, Facebook Ads, Instagram, Organic SEO and much more. With the implementation of Call Tracking, Sales Tracking, Keyword Tracking, AI Reporting nad more we were able to help customize an exact plan that worked best to measure the ROI for the client.

Our
Services

  • Business Development and Online Marketing Planning
  • Ecommerce Design
  • Ecommerce SEO
  • Custom Ecommerce Tracking
  • Inbound Marketing and Lead Nurturing
  • Step-By-Step guidance on all areas of building the brand visibility
  • Professional Website Development
  • Search Engine Optimization
  • Social Media Management
  • Weekly Reporting
  • Call Tracking
  • Form Tracking
  • Enhanced Listings
  • Reputation Management

About
American Cap & Gown

American Cap & Gown is your #1 source for quality graduation caps, gowns, and accessories. We at American Cap & Gown have an enormous selection of products to choose from. From generic caps and gowns to doctoral gown packages to graduation gown packages for all occasions, we have everything you could need in one convenient place. Accessories include gifts, diploma covers, medallions and much more. Purchase from American Cap & Gown for all of your graduation needs!

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