One Agency. One Vision. Limitless Growth. FREE 360 View Website Audit(888) 591-8205
Services

Search Engine Optimization

Investing in organic Search Engine Optimization (SEO) is the first step to building a strong foundation for your online presence. It’s one of the most cost effective ways to consistently attract high-quality, targeted traffic to your website, boost your visibility in search results, and establish trust with your audience. You don’t use organic SEO for a quick win, you invest to create and maintain a sustainable and long-term strategy for online success.

What Is Search Engine Optimization?

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). This is done through a variety of techniques that help a website rank higher in search results when users search for specific keywords or phrases.

One of the first steps in SEO is keyword research. This involves identifying the words and phrases that people are using to search for the types of products or services that a website offers. This will help the site rank higher in search results for those terms.

On-page optimization refers to the process of optimizing individual web pages in order to rank higher in search results and earn more relevant traffic. This includes optimizing the content of the page, as well as the HTML source code and many other technical aspects of the page.

Link building is another important aspect of SEO. This involves getting other websites to link back to a website, which helps to improve its ranking in search results. This can be done through a variety of techniques, such as guest blogging, creating valuable content and much more.

How long does SEO take?

It’s extremely important to keep in mind that our SEO programs are structured for each type of industry and business and could take quite a few months to see results. However, once you start seeing how a certain SEO campaign is structured, organized, and optimized the results can be amazing. Typically, our clients can see a positive improvement in ranking anywhere from 2 to 4 months. First-page local rankings or regional/national rankings on the larger scale campaigns are estimated at about 8-12 months. Each SEO campaign is carefully assessed and researched for proper keyword usage, website call-to-action enhancements, lead flow, competitiveness and more.

What is organic traffic?

Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.

What is the difference between organic SEO vs. paid leads?

Organic SEO tends to generate higher-quality leads compared to paid advertising for several reasons:

Relevance: Organic traffic comes from users who found your website through a search query that matches their intent, making them more likely to be interested in your content or offerings.

Trust: Many users trust organic search results more than paid ads, as they perceive them as unbiased and earned rankings.

Sustainability: Organic SEO efforts focus on improving your website’s overall quality and relevance, which can lead to long-term, consistent traffic. In contrast, paid advertising stops generating traffic once you stop paying.

Cost-Efficiency: While organic SEO requires an initial investment, it often proves to be cost-effective in the long run compared to ongoing paid advertising costs.

Can I track what Shoreline does?

Shoreline integrates with all of the latest tools to help measure your conversion rate and Analytics. Our Custom Dashboard will allow you to view all of your site traffic as well as lead forms, phone calls and more!

Do we receive progress or SEO reports?

We send one report per month, with a full recap of that month’s data. We also send a quarterly report at the end of each quarter. We require a monthly phone call after you receive the monthly report.

How do you choose SEO keywords?

Finding the right keywords for your web page could sometimes be tricky, so here are some points you should be mindful of when integrating keywords into your web page. Keyword Intent/Relevancy, Search Volume, Keyword Word Count (Long Tail Keywords), Keyword Competition, Current Ranking.

What SEO strategy is best?

If you are looking to improve your website’s visibility and rankings in Search Engine results pages (SERPs), here are some SEO steps you should follow:

Aggressive Keyword Research: Identify the keywords and phrases that your target audience is using to search for your products or services. Use tools like Google Keyword Planner or SEMrush to find relevant keywords with high search volume and low competition. This should be done monthly and compared to your top 4 competitors.

On-Page Optimization: Optimize your website’s on-page elements such as title tags, meta descriptions, header tags, and content to target the identified keywords. This is something that should be performed on a regular basis and not a set-it-and-forget-it approach.

Content Creation Strategy: Create high-quality, informative, and engaging content that provides value to your target audience. Include your target keywords in your content, but make sure it reads naturally and is not stuffed with keywords. A content plan and content template should be researched and audited against your top 4 competitors each month.

Link Building & Citation Building: Build high-quality backlinks from relevant websites to improve your website’s authority and rankings. Focus on building links from authoritative and relevant websites. Backlinks can consist of unpaid and paid linking strategies.

Technical SEO & Technical SEO Audits: Ensure your website’s technical SEO elements are optimized for search engines. This includes optimizing your website’s loading speed, mobile-friendliness, URL structure, and sitemap. Audits should be performed each month and the data should be studied. Any new edits or enhancements should be put into the monthly strategy.

Local SEO (if applicable): If you have a local business, having a Local SEO Strategy will optimize your website for local search by creating and optimizing your Google My Business profile, building local citations, and getting positive reviews from customers.

Monitor & Analyze Data: Monitor your website’s rankings, traffic, and engagement metrics regularly to identify areas of improvement and adjust your SEO strategy accordingly. This should be done monthly and compared to your top 4 competitors. The data should then be used to enhance the areas needed to help convert more traffic.

By following these SEO steps, you can improve your website’s visibility and rankings in SERPs, attract more organic traffic, and ultimately grow your business online.

Higher Traffic & Conversions with
Search Engine Optimization

Did you know? – Organic Search Traffic counts as a significant portion of a website’s overall traffic, especially if the website ranks well for relevant keywords. In some cases, organic search traffic can make up the majority of a website’s visitors when put into a Digital Marketing Strategy.

Investing in organic Search Engine Optimization (SEO) is the first step to building a strong foundation for your online presence. It’s one of the most effective and cost effective ways to consistently attract high-quality, targeted traffic to your website, boost your visibility in search results, and establish trust with your audience. You don’t use organic SEO, for a “quick win”; you invest to create and maintain a sustainable and long-term strategy for online success.

Selecting Shoreline to help structure your Organic SEO, assures you that we will provide an exceptionally personalized, meticulously researched, and entirely transparent plan and strategy to position your business for genuine success in the market. Our team prioritizes crafting a custom strategy backed by extensive research.

Get Started

Our Search Engine Optimization
Specialties

Amazon SEO

Like other forms of Search Engine Optimization, Amazon SEO encompasses techniques used to better perform in searches on Amazon’s platforms. By using certain phrases and keywords, you can boost your ranking in Amazon search results, thus increasing sales with Amazon.

Read More

Call Tracking Services

Discover which marketing campaigns, website pages, and keywords are driving phone calls and conversions. Our call tracking software provides keyword-level attribution and mobile click-to-call tracking, allowing you to optimize campaigns for ROI.

Read More

eCommerce SEO Services

There are many aspects to our acclaimed eCommerce Strategy including Building a custom SEO strategy around your business/product, Keyword research and optimization, Project management and scheduling, Product image optimization, Product SEO copywriting for the site and social properties, Product markup, Product Content promotion, Google Analytics setup and guidance, Industry-leading data analysis and more.

Read More

Enterprise SEO Services

The magic question. When To Upgrade to Enterprise SEO services? The transition from a traditional SEO strategy to an enterprise one is an exciting time for any business and a reason for celebration. You are growing and plan to continue doing so—an SEO upgrade is key to continued growth as you move into bigger, more competitive markets, and look to secure a greater ROI.

Read More

Local SEO Services

At Shoreline Media, we recognize that for many businesses, Local Search Engine Optimization (LSEO) holds even greater importance than standard SEO. We are committed to collaborating with your current online presence to enhance your local search result rankings and provide actionable recommendations for achieving organic improvements in your search results.

Read More

SEO Content Writing

If you are looking at web development services, then you are bound to have run across the term “SEO content writing” or even “Content Writing” but you may have questions about what content writing is and why it is so frequently mentioned when talking about web development.

Read More

SEO Link Building

Our award-winning SEO team specializes in high-quality link building and guest post backlinks. Our unique manual backlink strategy works together with our in-house content writers to provide your custom SEO strategy or digital marketing strategy with the ultimate in cost-effective high-quality backlinks for search engine optimization.

Read More

SEO Site Audits

If your website isn't achieving the desired rankings in search results, conducting a comprehensive SEO strategy audit is the most accurate and effective method for pinpointing weaknesses and discovering opportunities to enhance your search performance.

Read More

Traffic Analysis & Reporting

Demonstrated Success Through Our Enhanced Reporting Tools and Competitive Analysis Reports.

Read More

Why You Need Us

You aim to outperform your competitors, securing the top spot for major, highly sought-after keywords​ and phrases being searched. You desire a website design that excels in conversion. Achieving this requires a robust user experience and a formidable organic presence, both locally on maps and for top-searched keywords. We possess the expertise to guide you toward these goals: surpassing your competitors, enhancing visibility, generating dependable, high-quality leads, and fostering long-term growth.​]

The Shoreline SEO Objective

Search Engine Optimization may target different kinds of search engines, including image search, local search, and industry-specific vertical search engines to drive traffic to your website and establish your web presence as a leader in your industry. Our SEO team analyzes how search engines work, as well as what terms people will search for when optimizing your site to achieve superior results. This involves editing your site’s content and HTML code to increase its relevance to specific keywords and to make the site easier to index for search engines, as well as strengthening the content you produce, amplifying and growing your social media presence, securing high-quality backlinks to your page and much more!

Any Businesses Any Industry

Our SEO campaigns are totally transparent and involve no black hat tactics or unsavory methods. It’s all above board, and all supported by a team of SEO experts working with your best interests in mind. We are partners in your success, and we treat each meeting and each job as our own, giving you the tools, the data, and the support you need to outperform the competition.

No matter if you are a small local business with just a few employees or a multi-national chain, we have proven SEO solutions to help you expand your business and streamline your marketing strategy.

Increase Performance With SEO

Search Engine Optimization (SEO) is a surefire way to increase your performance online, but it’s no secret. The key to excelling in a very competitive digital space is operating on an SEO strategy that outperforms your competition. This is exactly what Shoreline brings to the table.

Custom Digital Marketing & SEO Reporting Platform

ReportFlow—Shoreline’s data dashboard—puts real-time metrics and analytics in your team’s hands when you need it. ReportFlow is 100% customizable to your business, engineered to serve as your data and metrics reporting hub. Organize all reports, Track Keywords, Call Tracking & Recording, Reputation management, Surveys, and promotions, Reviews, and much, much more.

Search Engine Optimization
Services

On-Page Content and Competitor Analysis

On-page content and competitor analysis play a critical role in an Organic and AI Search strategy by ensuring content is both competitive and intelligently optimized. This involves analyzing top-performing competitors to identify content gaps, keyword opportunities, and structural patterns that search engines and AI models favor. On-page optimization then aligns content with user intent through strategic keyword placement, clear headings, internal linking, and semantic relevance, while enhancing readability and authority. Together, these efforts help content outperform competitors and increase visibility across traditional search results and AI-powered search experiences.

Keyword Management

Keyword research and management are core elements of an Organic and AI Search strategy, focusing on understanding user intent across both traditional search queries and conversational, AI-driven prompts. This includes identifying high-value keywords, long-tail phrases, and semantic variations that align with how users search and how AI models interpret context. Ongoing keyword management ensures content stays relevant as search behavior evolves, allowing brands to target emerging opportunities, support topical authority, and maintain strong visibility across organic search results and AI-generated answers.

Optimized Business Listing & Citations

Optimized business listings and citation building are essential to an Organic and AI Search strategy, strengthening local visibility and brand credibility across search engines and AI-powered results. This includes maintaining accurate, consistent business information across platforms such as Google Business Profiles, directories, and data aggregators, while enhancing listings with categories, descriptions, images, and reviews. Strong citation signals help search engines and AI systems verify trust and relevance, improving local rankings, map visibility, and inclusion in AI-driven local search responses.

Local & National SEO Strategies

Local and National SEO are key components of an Organic and AI Search strategy, working together to maximize visibility across geographic and non-geographic search intent. Local SEO focuses on location-based optimization through business listings, localized content, reviews, and citations to capture nearby and “near me” searches, while National SEO targets broader, high-intent keywords with authoritative content and strong site architecture. Combined, these strategies help search engines and AI systems understand relevance at every level, ensuring brands appear in both localized results and nationwide AI-driven search experiences.
Management services help you maintain a positive image across the most popular platforms.

Content Strategies

An effective Organic and AI Search strategy is built on content that is authoritative, relevant, and optimized for both human intent and intelligent search systems. This includes creating high-quality, keyword-informed content that answers real user questions, structured with clear headings, schema markup, and concise summaries that AI models can easily interpret. Long-form articles, FAQs, and evergreen resources help build topical authority, while consistent updates, internal linking, and multimedia elements improve discoverability across traditional search engines and AI-driven results. Together, these content strategies ensure visibility, credibility, and sustained organic growth as search continues to evolve.

Technical SEO

Technical SEO is the foundation of an effective Organic and AI Search strategy, ensuring search engines and AI systems can efficiently crawl, understand, and surface your content. This includes optimizing site speed, mobile performance, and Core Web Vitals, implementing clean URL structures, XML sitemaps, and proper indexation controls. Structured data, schema markup, and semantic HTML help AI-driven search engines accurately interpret content context, while secure HTTPS, accessibility compliance, and scalable site architecture improve trust and long-term visibility across both traditional and AI-powered search results.

Tracking and Reporting

Tracking and reporting are essential components of an Organic and AI Search strategy, providing clear visibility into performance across both traditional search engines and AI-driven discovery. This includes monitoring keyword rankings, organic traffic, engagement metrics, and conversion data, while also tracking visibility in AI search results, featured snippets, and generative answers where possible. By integrating tools like analytics platforms, search console data, and custom dashboards, teams can identify trends, measure ROI, and continuously refine strategies based on real user behavior and evolving search algorithms.

Custom SEO Plan Samples

Our custom strategy allows our services to be extremely flexible and support a large spectrum of your Digital Marketing needs. Depending on the industry and your target areas our packages and strategies are designed to help your business GROW. ​Each Search Engine Optimization package is 100% customized to the needs of each client. We know that each and every business is different so we want to be sure that all of our packages work for your specific industry and business type. Each custom strategy is designed to help generate leads in any target area for the specific business. It’s important to know that it takes time when dealing with Organic SEO but when done correctly and done with a strategized approach the return is extremely powerful. All SEO Packages Include:

  • Shoreline Dashboard Access
  • Enhanced Optimized Business Listings
  • Local SEO
  • Keyword Tracking
  • Tracking Analytics and Reporting
  • Expert Site Analysis and Optimization
  • Weekly Reporting
  • Heatmap Reporting
  • Site Backups
  • Lead Generation Forms
  • Strategic Planning
  • Enhanced Reporting
  • Reputation Management
  • Lead Nurturing
  • Lead ROI Monitoring
  • Monthly Edits & Enhancements
  • Monitoring Solutions
  • And More..
8 steps to increased exposure on Google, illustrated with directional arrow and geometric shapes, emphasizing digital marketing strategies for enhancing online visibility.

Increase Exposure On Google – Download Today!

Fueled by industry leading tools

At Shoreline, we prioritize innovation over exclusive technology.Our success thrives on our straightforward marketing approach. A significant element of our strategy involves selecting the ideal technology partners and vendors who excel in their fields, thus enabling us to excel in ours. We employ top-notch tools for reporting, research, competitor analysis, and various other aspects tailored to each client. Learn More Here.

Let's Get Started

Your business started with a vision, and at Shoreline, we’re here to bring it to life. Before creating any plan, we sit down with you one-on-one to understand where you are today and where you want to go. We analyze your online presence and develop a customized strategy built around your strengths, goals, and ambitions. Using our proven design framework and marketing methodology, we ensure every recommendation and action is aligned with your objectives, delivering Digital Marketing strategies that drive growth, engagement, and measurable results.

Get StartedLearn More
Back To Top