Search Engine Optimization

Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). This is done through a variety of techniques that help a website rank higher in search results when users search for specific keywords or phrases.

One of the first steps in SEO is keyword research. This involves identifying the words and phrases that people are using to search for the types of products or services that a website offers. This will help the site rank higher in search results for those terms.

On-page optimization refers to the process of optimizing individual web pages in order to rank higher in search results and earn more relevant traffic. This includes optimizing the content of the page, as well as the HTML source code and many other technical aspects of the page.

Link building is another important aspect of SEO. This involves getting other websites to link back to a website, which helps to improve its ranking in search results. This can be done through a variety of techniques, such as guest blogging, creating valuable content and much more.

It’s extremely important to keep in mind that our SEO programs are structured for each type of industry and business and could take quite a few months to see results. However, once you start seeing how a certain SEO campaign is structured, organized, and optimized the results can be amazing. Typically, our clients can see a positive improvement in ranking anywhere from 2 to 4 months. First-page local rankings or regional/national rankings on the larger scale campaigns are estimated at about 8-12 months. Each SEO campaign is carefully assessed and researched for proper keyword usage, website call-to-action enhancements, lead flow, competitiveness and more.

Organic traffic is the opposite of paid traffic, which defines the visits generated by paid ads. Visitors who are considered organic find your website after using a search engine like Google or Bing, so they are not “referred” by any other website.

Organic SEO tends to generate higher-quality leads compared to paid advertising for several reasons:

Relevance: Organic traffic comes from users who found your website through a search query that matches their intent, making them more likely to be interested in your content or offerings.

Trust: Many users trust organic search results more than paid ads, as they perceive them as unbiased and earned rankings.

Sustainability: Organic SEO efforts focus on improving your website’s overall quality and relevance, which can lead to long-term, consistent traffic. In contrast, paid advertising stops generating traffic once you stop paying.

Cost-Efficiency: While organic SEO requires an initial investment, it often proves to be cost-effective in the long run compared to ongoing paid advertising costs.

Shoreline integrates with all of the latest tools to help measure your conversion rate and Analytics. Our Custom Dashboard will allow you to view all of your site traffic as well as lead forms, phone calls and more!

We send 5 reports per month. We send weekly reports, which go out every Wednesday or Thursday and then a monthly report with a full recap of that month’s data within the report. We also require a monthly phone call after you receive the monthly report.

Finding the right keywords for your web page could sometimes be tricky, so here are some points you should be mindful of when integrating keywords into your web page. Keyword Intent/Relevancy, Search Volume, Keyword Word Count (Long Tail Keywords), Keyword Competition, Current Ranking.

If you are looking to improve your website’s visibility and rankings in Search Engine results pages (SERPs), here are some SEO steps you should follow:

Aggressive Keyword Research: Identify the keywords and phrases that your target audience is using to search for your products or services. Use tools like Google Keyword Planner or SEMrush to find relevant keywords with high search volume and low competition. This should be done monthly and compared to your top 4 competitors.

On-Page Optimization: Optimize your website’s on-page elements such as title tags, meta descriptions, header tags, and content to target the identified keywords. This is something that should be performed on a regular basis and not a set-it-and-forget-it approach.

Content Creation Strategy: Create high-quality, informative, and engaging content that provides value to your target audience. Include your target keywords in your content, but make sure it reads naturally and is not stuffed with keywords. A content plan and content template should be researched and audited against your top 4 competitors each month.

Link Building & Citation Building: Build high-quality backlinks from relevant websites to improve your website’s authority and rankings. Focus on building links from authoritative and relevant websites. Backlinks can consist of unpaid and paid linking strategies.

Technical SEO & Technical SEO Audits: Ensure your website’s technical SEO elements are optimized for search engines. This includes optimizing your website’s loading speed, mobile-friendliness, URL structure, and sitemap. Audits should be performed each month and the data should be studied. Any new edits or enhancements should be put into the monthly strategy.

Local SEO (if applicable): If you have a local business, having a Local SEO Strategy will optimize your website for local search by creating and optimizing your Google My Business profile, building local citations, and getting positive reviews from customers.

Monitor & Analyze Data: Monitor your website’s rankings, traffic, and engagement metrics regularly to identify areas of improvement and adjust your SEO strategy accordingly. This should be done monthly and compared to your top 4 competitors. The data should then be used to enhance the areas needed to help convert more traffic.

By following these SEO steps, you can improve your website’s visibility and rankings in SERPs, attract more organic traffic, and ultimately grow your business online.