eCommerce PPC Marketing
Pay Per Click (PPC) Marketing seems simple on the surface. Target your demographics and then only pay if they actually click on your ad. It’s a great way to get the most out of your advertising budget and make the most of Google Ads and similar services. At least it is if you can turn those clicks into sales.
At Shoreline Media Marketing, we specialize in using every internet-based tool available to help our clients grow their sales. This means that your PPC campaigns are not just aimed at possible customers with the hope of getting clicks, but at those people who are most likely to buy your products. Using any combination of remarketing, Google Ads Searches, and Google Shopping PPC Ads, we get your ads in front of the people most likely to buy.
The Right Customer
While every client has different PPC needs, everyone wants people who are looking for similar goods and services to see their ads. By getting your ads featured in Google’s shopping section, we help introduce you to potential buyers. Often those buyers match known demographics, but it can also help you discover entirely new groups of potential customers.
This approach offers you advantages over simply hoping that creative and fantastic marketing will make your ad go viral. For a while, that was the most frequent request we got from our clients- can you make our ads go viral? With PPC advertising, viral is not necessarily a good thing. Sure, you want ads that resonate with people and encourage them to buy your product, but you want people who view your ads to be potential customers.
There are exceptions to this rule. For example, there is currently an alternative deodorant product out there running some hilarious internet-based advertisements. Their click to conversion ratio cannot possibly be what we would target for most clients. However, their products are affordable and almost everyone uses deodorant. They have a great combination of factors that makes a viral campaign useful to them. Not all products or business models would benefit in the same way from that campaign.
Understanding your business and how it can benefit from PPC marketing is what we do. Our goal is to create an advertising campaign that works for you. To do that, we consider the size of your business, the goods or services you sell, your existing customer base, your potential customer base, your advertising budget, and several other factors. Then we respond to changes in real-time, keeping your advertising relevant and responsive.
eCommerce Marketing Automation
Have you ever wondered what your ROI is on different lead types? Or how much that lead is worth and what that lead costs? Shoreline’s Lead Platform brings all the things your business needs to solve your lead management problems under one roof. Our platform is the first-ever built to manage business follow-ups, two-way texting, pipeline workflow, scheduling, and so much more. Built for Small Businesses, By Small Businesses.
Contact us to learn more about what great eCommerce PPC marketing can do for your business.
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The Benefits
How is PPC Advertising Beneficial to Business? Properly executed PPC advertising can be a boon to business for many reasons.
It’s Fast
PPC is a great way to increase targeted traffic to your website, and it can do so quickly. While other online marketing strategies like SEO and email marketing can take a little time to build momentum, PPC can deliver an uptick in traffic in as little as a week. PPC gets working right away because you are bidding on keywords and audiences you have targeted specifically for your business.
Cost-Effective
Because of the structure of PPC, it’s much more cost-efficient than paying for regular advertising space. With PPC advertising your ad shows up on search engines or other platforms for users and demographics you have specifically targeted, and instead of paying for the space your ad appears in outright, you only pay Google or any other engine when your ad is clicked on. Since the users clicking on your ad are already interested in your product, and much more likely to convert, PPC is very cost-effective.
It’s a Revenue Generator
The fact that PPC ads generate traffic for your website with high-quality leads makes them a revenue booster. The better your landing pages are (we can help you with that!), the better your conversion rate will be and the better your ROI.
PPC campaigns are a specialty of ours at Shoreline, and we are confident that we have the plan and the support your business needs to use this valuable tool to expand your business. Save time and resources by working smarter with Shoreline. Talk to us today about getting you set up for PPC success.
Tracking Paid Search Results
With Shorelines Audit Services, you can be sure that your campaigns are efficiently targeted and running as well as possible because we put the analytics of your campaign at your fingertips. Shoreline is founded on trust and transparency—we give you the tools, the data and the guidance you need to make the best decisions for your business.
Laser Sharp Targeting
PPC allows for hyper-targeting of qualified customers and allows you to do so in a number of different ways.
Demographics
Serve ads based on various factors about the user, like their age, gender, location, etc.
In Market
This allows you to present your ad in front of customers who have been searching for products or services that your business offers.
Custom Intent
Setting a custom intent audience with Google ads lets you choose keywords, phrases, URLs and more that are strongly related to the people most likely to make a purchase with you.
Remarketing
Remarketing is essentially serving ads to users who have clicked on your ads before—very helpful because they keep your business in the mind’s of previous customers.
Similar Audiences
This allows you to serve your ads to audiences similar to those that your remarketing campaigns are geared toward. Whatever the demographic that performs best on your remarketing campaigns, for instance, you can serve them ads without them searching out your product.
Content Keywords
Just like it sounds, this gives you the ability to target specific keywords within the content of your ad and serve the ad to users who enter that term into a search engine. These are versatile and easily customizable for different seasons, trends, or holidays.
It’s Easy For Customers
PPC makes it simple and convenient for the consumer. They are served with an ad for a product they are likely interested in or have searched for, and with one click they are on the landing page where they can make a purchase.
Growth Driven PPC Management
Pay-per-click advertising, or eCommerce PPC, lets you reach customers where they are already looking, making it an extremely fast, cost-effective, and trackable way to target a qualified audience to help drive sales. We have extensive experience building PPC campaigns for all sorts of businesses and have a variety of plans available, all designed to help you convert more leads and bring in more revenue.
Contact us here to discuss the ideal plan for your PPC goals, and to learn more about our platform-specific PPC packages, including Facebook, Google, and Bing advertising, and remarketing campaigns.