Google Ads &
PPC Management
We are Your Expert Paid Search Specialists. Shoreline offers a tailored strategy to help you achieve your PPC advertising objectives. As a leading PPC agency, we leverage data-driven methods to craft customizable plans that have a proven track record of increasing both website traffic and conversions.
One of the most common pitfalls people encounter when designing their Pay Per Click campaigns or optimizing their landing pages is related to design and tracking. With Shoreline Media Marketing’s expertise in Pay Per Click (PPC) Analytics and Reporting, we ensure that your campaigns are not only accurately tracked but also presented in an easily comprehensible and manageable format.
Pay Per Click Advertising is renowned for its simplicity in terms of online marketing and advertising tracking. To effectively monitor and manage your Pay Per Click (PPC) Campaigns, it’s crucial to have the correct analytic tracking code installed on your website’s pages or individual landing pages linked to your campaigns.
Our PPC Ad Management
Specialties
Display Ad Advertising
Display advertising marketing targets potential customers with relevant and compelling ads on a search engine or website. It combines logos, text, and images into on cohesive display that represents your overall brand. This is where it differs from classified advertising or Google text ads.
Read MoreeCommerce PPC Marketing
While every client has different PPC needs, everyone wants people who are looking for similar goods and services to see their ads. By getting your ads featured in Google’s shopping section, we help introduce you to potential buyers. Often those buyers match known demographics, but it can also help you discover entirely new groups of potential customers.
Read MoreGoogle Shopping Ads
We can help build and manage any type of shopping campaign needed. We can also help make sure your site is ready to accept the traffic and sales. Is your tracking code correct, are your call to actions in the right place, are you offering other similar products are all questions you have to ask yourself to ensure you are doing what you can to convert those visitors into online sales!
Read MoreSocial Marketing
Our Social Media services help businesses harness the power of social media to gain new customers, increase revenue, improve responsiveness on your pages, grow your following and turn those likes into new leads. Our dedicated reporting platform allows you to monitor activity and engagement across multiple networks all in one platform saving you time and money.
Read MoreAccelerate the Closure of Paid Search Leads
While we excel at delivering leads, the real question is, are you effectively closing them? Successful inbound marketing strategically delivers online content to maximize lead conversions. Whether you’re a Small Business, Corporation, or Franchise, we possess the expertise to provide a robust strategy and plan for nurturing every Google Ads and Paid lead we generate.
We Empower Businesses to Thrive through our Comprehensive Sales & Marketing Automation Platform tailored for Google Ads. Streamline lead management from your website, landing pages, surveys, forms, calendars, inbound phone systems, and more. Automatically engage leads through voicemail, phone calls, texts, emails, Facebook Messenger, and beyond. Manage payments, schedule appointments, monitor and analyze analytics, track sales opportunities, assess your sales pipeline, and evaluate conversion rates across various channels. In essence, our innovative all-in-one platform equips you with the tools to transform more leads into successful sales!
PPC Automation
Ever pondered over the ROI of various lead types? Or the precise value and cost associated with each lead? Shoreline’s Lead Platform consolidates all the essential tools your business requires to address its lead management challenges in one comprehensive solution. Our platform is a pioneering creation designed to streamline business follow-ups, facilitate two-way texting, manage pipeline workflows, scheduling, and an array of other functionalities. Crafted with the insights of small businesses, for small businesses, it’s the ultimate solution you’ve been searching for.
Attract a Greater Customer Base Today.
Shoreline is dedicated to assisting businesses, regardless of their size, in reaching and exceeding their sales and growth objectives. We recognize that smaller businesses may not have the same resources or budget as larger ones. That’s precisely why we’ve developed a platform and service that can be tailored to the specific requirements and budget of any business. Our data-driven strategies are designed to enhance your business’s ability to efficiently and professionally convert leads, ensuring faster results.
Hear From Our
SatisfiedClients
Amazing Customer Experience
Expert Paid Search Management
The Best PPC Strategy
The Benefits
How is PPC Advertising Beneficial to Business? Properly executed PPC advertising can be a boon to business for many reasons.
It’s Fast
PPC offers a highly effective method to boost focused traffic to your website, and it does so with rapid results. Unlike some other online marketing approaches such as SEO and email marketing, which may require some time to gain traction, PPC can generate a surge in traffic in as little as a week. PPC springs into action immediately because you’re bidding on keywords and audiences that are precisely tailored to your business.
Cost-Effective
Due to the PPC framework, it proves significantly more cost-effective than traditional advertising space purchases. With PPC advertising, your ad is displayed on search engines or other platforms, exclusively to users and demographics you have meticulously chosen to target. Instead of paying upfront for the ad space itself, you only incur charges from Google or any other search engine when someone clicks on your ad. Given that the individuals clicking on your ad are already showing interest in your product and are more inclined to convert, PPC stands out as an exceptionally cost-efficient approach.
It’s A Revenue-Generating Powerhouse
The ability of PPC ads to drive high-quality traffic to your website positions them as potent catalysts for revenue. Enhanced landing pages (and we’re here to assist with that!) further amplify your conversion rates, leading to an improved ROI. At Shoreline, PPC campaigns are our forte, and we’re confident that we possess both the strategy and support your business requires to leverage this invaluable tool for growth. Optimize your efficiency and conserve resources by partnering with Shoreline, and let’s discuss setting you up for PPC success today.
Tracking Paid Search Results
With Shoreline’s Audit Services, rest assured that your campaigns are meticulously targeted and operating at peak efficiency, as we place campaign analytics right at your disposal. Trust and transparency are the cornerstones of Shoreline—we equip you with the necessary tools, data, and guidance to make informed decisions that propel your business forward.
Laser Sharp Targeting
PPC allows for hyper-targeting of qualified customers and allows you to do so in a number of different ways.
Demographics
Serve ads based on various factors about the user, like their age, gender, location, etc.
In Market
This allows you to present your ad in front of customers who have been searching for products or services that your business offers.
Custom Intent
Setting a custom intent audience with Google ads lets you choose keywords, phrases, URLs and more that are strongly related to the people most likely to make a purchase with you.
Remarketing
Remarketing is essentially serving ads to users who have clicked on your ads before—very helpful because they keep your business in the mind’s of previous customers.
Similar Audiences
This allows you to serve your ads to audiences similar to those that your remarketing campaigns are geared toward. Whatever the demographic that performs best on your remarketing campaigns, for instance, you can serve them ads without them searching out your product.
Content Keywords
Just like it sounds, this gives you the ability to target specific keywords within the content of your ad and serve the ad to users who enter that term into a search engine. These are versatile and easily customizable for different seasons, trends, or holidays.
It’s Easy For Customers
PPC makes it simple and convenient for the consumer. They are served with an ad for a product they are likely interested in or have searched for, and with one click they are on the landing page where they can make a purchase.
Progressive PPC Management for Business Growth
Pay-per-click advertising, known as PPC, offers the advantage of reaching customers precisely where they are actively searching. It’s an exceptionally swift, budget-friendly, and easily traceable method for targeting a qualified audience. With our wealth of experience in crafting PPC campaigns for diverse businesses, we offer a range of tailored plans designed to enhance lead conversion and boost revenue.
Get in touch with us today to explore the perfect PPC strategy tailored to your goals. Discover more about our platform-specific PPC packages, covering advertising on platforms like Facebook, Google, and Bing, as well as effective remarketing campaigns.