The SEO Professionals
Our unique platform will foster Organic SEO growth and encourage expansion of your franchise by consolidating, streamlining, and mobilizing all of your information. Get a 360-degree view of your brand in one spot, allowing you to evaluate both individual and corporate trends. Our platform also analysez your competitors, giving you the tools to benchmark the competition.
Organic search engine optimization.
Local SEO services that work.
Ranked one of the best SEO companies.
The Shoreline SEO Objective
Search engine optimization or organic SEO may target different kinds of search engines, including image search, local search, and industry-specific vertical search engines to drive traffic to your website and establish your web presence. Our SEO team considers how search engines work, as well as what terms people will search for when optimizing your site. This primarily involves editing your site’s content and HTML code to increase its relevance to specific keywords and to make the site easier to index for search engines.
Content is Key for Franchise Marketing & SEO
For Search Engines and visitors to your site some of the most important information should always be at the top of your page. Shoreline optimizes this using unique and relevant content on your site, content pertaining to your services, practice areas, and more.
Internal Linking For Franchise Search Engine Optimization
Internal linking through your website allows users to experience an easier-to-navigate and more organized navigation structure. This helps Shoreline Media establish an information hierarchy for the given website.
SEO Strategies Used to Optimize Your Franchise
Organic SEO analysis, competition research & comparison on SEO services, unique search optimized page titles, unique keyword targeting & research, image & keyword tagging, custom 404 pages, search engine submissions, directory submissions, local search engine optimization, Google guidelines followed and more!
Custom CRM & Marketing Automation System
With our optional & custom CRM and marketing automation system, ShorelineCRM, franchises will have full access to help nurture leads that come in from your website or other referral sources such as events, calls, and more. ShorelineCRM will help monitor each lead ROI, schedule appointments or calls, automate emails and texts for follow-ups or sales calls, offer discounts through email marketing using landing pages, and much more. It’s your new all-in-one sales & marketing automation system.
Search Engine Optimization Services
Franchise SEO
All of our Franchise Marketing and Franchise SEO services are customized to each Franchises’ specific needs. Each Franchise Marketing and Franchise SEO Strategy that is created can be customized so that it fits all areas of Digital Marketing and covers all reporting, ROI information, and more.
Call Tracking – If you are part of the Shoreline family and using our SEO (Search Engine Optimization) services you have the benefit of sharing special pricing on services such as Call Tracking. Each package includes a call tracking account and phone number setup, integration, reporting, and much more. You can learn more here.
- Shoreline Dashboard Access
- Enhanced Optimized Business Listings
- Local SEO
- Keyword Tracking
- Tracking Analytics and Reporting
- Expert Site Analysis and Optimization
- Weekly Reporting
- Heatmap Reporting .. and more!
What Franchise SEO Strategy Is Best?
If you are looking to improve your Franchise’s visibility and rankings in Search Engine results pages (SERPs), here are some SEO steps you should follow:
Aggressive Keyword Research: Identify the keywords and phrases that your target audience is using to search for your products or services. Use tools like Google Keyword Planner or SEMrush to find relevant keywords with high search volume and low competition. This should be done monthly and compared to your top 4 competitors.
On-Page Optimization: Optimize your website’s on-page elements such as title tags, meta descriptions, header tags, and content to target the identified keywords. This is something that should be performed on a regular basis and not a set-it-and-forget-it approach.
Content Creation Strategy: Create high-quality, informative, and engaging content that provides value to your target audience. Include your target keywords in your content, but make sure it reads naturally and is not stuffed with keywords. A content plan and content template should be researched and audited against your top 4 competitors each month.
Link Building & Citation Building: Build high-quality backlinks from relevant websites to improve your website’s authority and rankings. Focus on building links from authoritative and relevant websites. Backlinks can consist of unpaid and paid linking strategies.
Technical SEO & Technical SEO Audits: Ensure your website’s technical SEO elements are optimized for search engines. This includes optimizing your website’s loading speed, mobile-friendliness, URL structure, and sitemap. Audits should be performed each month and the data should be studied. Any new edits or enhancements should be put into the monthly strategy.
Local SEO For Each Franchise Location: If you have a local business, optimize your website for local search by creating and optimizing your Google My Business profile, building local citations, and getting positive reviews from customers.
Monitor & Analyze Data: Monitor your website’s rankings, traffic, and engagement metrics regularly to identify areas of improvement and adjust your SEO strategy accordingly. This should be done monthly and compared to your top 4 competitors. The data should then be used to enhance the areas needed to help convert more traffic.
By following these SEO steps, you can improve your website’s visibility and rankings in SERPs, attract more organic traffic, and ultimately grow your business online.