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Newsletter highlighting Google's November 2024 core update, featuring Shoreline branding, and topics on new Google Search Console features, AI's impact on Google Maps, and upcoming ad policy changes.

December 2024

Google’s November’24 Core Update is Finally Complete! It’s a tradition, and Google has no intention of breaking it! That’s right…Google just launched it’s annual holiday season core update. And as usual, this move has caused quite a bit of stir among merchants who witnessed a drastic fall in their rankings at the height of the holiday buying season. While this core update began on 11th November 2024 and was supposed to run for just two weeks, it took almost double that time and was completed only recently on 5th December 2024. Those who expected the Search Engine giant to stick to the schedule, were left wondering as to when it would actually end.

Archive

Newsletter cover for November 2024 by Shoreline Digital Marketing featuring a professional man in a suit holding a tablet, with topics including AI search optimization and local service ads.

November 2024

Unlock the Future of Search with ChatGPT: A Game-Changer for Online Queries. OpenAI has officially rolled out its highly anticipated ChatGPT search product..

Newsletter cover for October 2024 featuring "AI Security Technology" on a smartphone, with topics including Google AIO, Google Search Console makeover, and SearchGPT vs. Google, aligned with Shoreline Digital Marketing branding.

October 2024

Google’s AI Overviews are displaying more content that is relevant to a niche, while giving less emphasis to generic websites that are associated with large brands across a variety of themes.

Newsletter cover for September 2024 featuring a smiling man in a professional setting, with text highlighting Google Search Console updates, SEO best practices, and boosting visibility through Google Local Service Ads, branded with Shoreline Digital Marketing logo.

September 2024

It no longer comes as a surprise that Google has yet again added a new feature to the Google Search Console.

Four professionals collaborating around a table, discussing digital marketing topics, with a newsletter titled "Understanding Zero Clicks: Insights from the 2024 Research" prominently displayed at the top, reflecting Shoreline Digital Marketing's focus on industry updates.

August 2024

The most recent version of Rand Fishkin’s SparkToro Google zero click study is out now.

Newsletter cover for July 2024 by Shoreline Digital Marketing featuring articles on Google Maps pin manipulation, AI overviews, Google Business profiles verification, and LSA ads, with a modern design and engaging visuals.

July 2024

With Google Map Pins, Google has served as a beacon for numerous businesses looking to increase client traffic.

Newsletter cover for June 2024 featuring the title "AI Overviews" with a digital circuit design and the text "Big Changes in Google Search Results" and "Order with Google – is coming to an end this month."

June 2024

Last month, during their I/O conference, Google announced something huge that’s set to change how we use search engines: AI Overviews.

Newsletter titled "Unpacking Google's Latest Core Update" from Shoreline Digital Marketing, featuring insights on Google updates, link best practices, and research on top-level domains, with a modern design and images of professionals collaborating.

May 2024

Let’s face it: Keeping up with Google’s core updates can sometimes feel like you’re reading a mystery novel where the plot twists just keep coming! As of April 19th, the latest update has rolled out..

Newsletter cover for April 2024 by Shoreline Digital Marketing, featuring text on Google’s core and spam updates from March 2024, tactics for local SEO domination, and statistics on ad account suspensions and blocked ads.

April 2024

Last month, Google rolled out two significant updates (core and spam), both happening on March 5th, just one minute apart in the morning. These updates, focusing on core algorithms.

Group of diverse professionals smiling on a newsletter cover titled "SEO FOR THE WIN: Boost Rankings and User Satisfaction!" with Shoreline Digital Marketing branding, March 2024 edition.

March 2024

Unlock the power of Local Search: A guide to online neighborhood dominance. In the digital age, where visibility equals viability, Local Search Engine Optimization (SEO) emerges.

Smiling woman with glasses holding a gray folder, featuring the Shoreline Digital Marketing logo, against a bright yellow background, promoting the February 2024 newsletter topics on Google Business Profile updates and Search Generative Experience.

February 2024

Google Business Profile Websites: The End Is Near: Google has announced an essential change to websites created using Google Business

Newsletter cover for January 2024 featuring Google logo, headlines about business hours as a local pack ranking signal, farewell to mobile usability test tools, and insights on Google's Gemini AI, designed for digital marketing updates.

January 2024

Google Considers Business Hours as a Local Pack Ranking Signal. Recently, SterlingSky revealed that Google uses business hours of operation like…

Newsletter cover featuring a smiling man in a suit, promoting "Unlocking the Power of SEO for Holiday Success!" with text highlighting the Google November 2023 core update and uncovering hidden SEO strategies.

December 2023

Google Unlocking the Power of SEO for Holiday Success! As we embrace the festive spirit, it’s crucial to seize the opportunities that the holiday season.

November 2023 newsletter from Shoreline Digital featuring Google's announcement of two new business profile attributes for diversity, with colorful letter blocks and a modern design.

November 2023

If a business happens to be owned by individuals with disabilities or Indigenous communities, they can now make that known on their Business Profile.

Newsletter cover for October 2023 featuring a friendly robot, with text highlighting ChatGPT's new capabilities: "ChatGPT just got a whole lot smarter and more versatile!" and bullet points listing features like web surfing and sensory abilities, alongside the Shoreline Digital logo.

October 2023

Did you know ChatGPT used to have a limitation on the data it could use? Well, that’s history now! ChatGPT has learned a new trick—it can browse the internet.

September 2023 newsletter from Shoreline Digital Marketing featuring updates on Google changes, including how-to and FAQ rich results, and new GBP policy insights, with a group of professionals collaborating in a modern office setting.

September 2023

Google has decided to change the results in FAQ and How-To rich results, showing them less often in the search results. Google wrote in the post, “To provide a cleaner and more consistent search experience.

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