Flick Anticimex

This client set out to increase on-site pest control leads and bookings across multiple regions in Australia, while also attracting new interest without losing focus on their core target audience. They were also facing challenges with visibility in AI-driven search results.

To address this, we implemented a strategy that highlighted their full range of services in key service areas, supported by a distinctive, high-quality content approach combined with strong organic SEO. Our objective was to clearly differentiate their offerings showcasing superior service quality, customer satisfaction, and competitive pricing to stand out both in perception and in measurable performance against their competitors.

Flick is a strong established brand within the pest control industry in the Australian marketplace.

Commencing operations in 1918 and now servicing over 450,000+ B2B sites on behalf of 195,000 customers and over 1,000,000 residential customers, Flick Anticimex is regarded as one of Australia’s leading pest control and hygiene service providers.

At Flick Anticimex, we take pride in our service quality, through using local technicians trained to Australian and international standards. We operate within all major market sectors including; food manufacturing, retail industry, commercial property management, warehouse / industrial, logistics, hospitals, aged care, education, government, defence establishments, the mining industry, telecommunications, financial institutions and the aviation and maritime sectors.

Flick Anticimex employs around 1,150 people, 1.2 million customers and revenue 2017 AUD 176.6 million.