Australia’s Most Trusted Pest Control Company redesign and development. A simplified user experience and content reorganization helps this household Australian brand communicated their wide array of commercial and residential services.
The Challenge
The client faced declining visibility in local search results and increased competition from national pest control brands. Key service pages were underperforming, and inconsistent online presence made it difficult to generate steady leads, especially for high-value services like termite and bed bug treatments.
Our Solution
We implemented a localized SEO strategy focused on service-specific and location-based keywords. By optimizing core service pages, enhancing the Google Business Profile, and building out targeted content for high-intent searches, we improved rankings, increased visibility, and drove more qualified leads across priority pest services.
133%
Clicks
94.1%
Conversion Rate
67%
Impressions
Before
| Clicks | 141k |
| Impressions | 2.16M |
| Traffic | 141K |
| Average Page Position | 20.4 |
| Conversion Rate | 10.1% |
After
| Clicks | 329k |
| Impressions | 3.6M |
| Traffic | 168K |
| Average Page Position | 12.4 |
| Conversion Rate | 19.6% |
About Flick
Flick is a strong established brand within the pest control industry in the Australian marketplace.
Commencing operations in 1918 and now servicing over 450,000+ B2B sites on behalf of 195,000 customers and over 1,000,000 residential customers, Flick Anticimex is regarded as one of Australia’s leading pest control and hygiene service providers.
At Flick Anticimex, we take pride in our service quality, through using local technicians trained to Australian and international standards. We operate within all major market sectors including; food manufacturing, retail industry, commercial property management, warehouse / industrial, logistics, hospitals, aged care, education, government, defence establishments, the mining industry, telecommunications, financial institutions and the aviation and maritime sectors.
Flick Anticimex employs around 1,150 people, 1.2 million customers and revenue 2017 AUD 176.6 million.
Project Highlights
- Website Development
- Search Engine Optimization (SEO)
- Website Maintenance
- Custom Review Integration (Google Connected)
- Location / Service Area SEO Strategy
- Conversion-Focused Forms & Tracking
- Content Strategy & Organization
- 24/7 Customer Service
This client set out to increase on-site pest control leads and bookings across multiple regions in Australia, while also attracting new interest without losing focus on their core target audience. They were also facing challenges with visibility in AI-driven search results.
To address this, we implemented a strategy that highlighted their full range of services in key service areas, supported by a distinctive, high-quality content approach combined with strong organic SEO. Our objective was to clearly differentiate their offerings showcasing superior service quality, customer satisfaction, and competitive pricing to stand out both in perception and in measurable performance against their competitors.
A Valuable Partnership
We implemented a strategy that highlighted their full range of services in key service areas, supported by a distinctive, high-quality content approach combined with strong organic SEO. Our objective was to clearly differentiate their offerings showcasing superior service quality, customer satisfaction, and competitive pricing to stand out both in perception and in measurable performance against their competitors.