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Services

Call Tracking Services

Discover which marketing campaigns, website pages, and keywords are driving phone calls and conversions. Our call tracking software provides keyword-level attribution and mobile click-to-call tracking, allowing you to optimize campaigns for ROI.
Call tracking dashboard displayed on a laptop screen, showing a list of inbound calls, caller details, and call statuses, illustrating Shoreline Digital Marketing's call tracking services for optimizing marketing campaigns.

The Only All-in-One
Call Tracking Solution

If you are part of the Shoreline family and using our SEO (Search Engine Optimization) services you have the benefit of sharing special pricing on services such as Call Tracking. Each package includes call tracking account and phone number set up, integration, reporting and much more. The client is responsible for the minutes used each month. You will be responsible for any additional phone numbers needed. Below prices are per month.

How Does Call Tracking Work?ย A script is placed on your website. That script measures the referral source from the visitor and switches the number out with a tracking number. If a visitor comes from organic the Organic number will show. If a visitor comes from Google Adwords the Google Adwords number will show. With the Call Tracking Reporting system, you have access to a number of different reports.

There are two popular options. The most popular is Call Forwarding where the call is forwarded to your actual phone number. The other is Browser-Based Softphone where the calls will come into the Call Tracking system and ring using the softphone app. Pricing below is on a per month basis and only available under a Shoreline Media Marketing SEO or Website plan.

Get Started

Track all incoming communications back to campaigns and leverage call management features to engage leads quickly. Align sales & marketing teams by matching customer conversations back to campaigns. Discover which campaigns are driving leads and revenue.

The Objective

Incorporate a powerful Call Tracking solution, that will allow you to Optimize and track performance for any digital or traditional marketing campaign increasing your ROI. We want to help align sales & marketing teams by matching customer conversations back to campaigns. Discover which campaigns are driving leads and revenue. When the phone rings, you will know the caller name, phone number, whether the call came from paid campaigns or organic campaigns, company name, addresses, keywords and more.

Online & Offline Campaigns

Optimize online advertising campaigns to maximize conversions. Each time a phone call comes into one of your tracking numbers, CallTrackingMetrics matches a specific website visitor to each call, providing you with valuable insight on how your customers are finding you. All calls are tracked and associated with the correct online advertising channel.

Form Submissions

Increase Form Conversions. Click-to-call forms embedded on your website that immediately trigger calls to your sales team. All of the Shoreline custom forms are designed and programmed to deliver the most relevant data needed such as Referral Source, Locations and more.

Text Messages

Reach New Audiences. Integrate text messaging into your advertising call tracking for faster, more effective communication. Easily manage contacts and campaigns to grow your business.

Keywords

Track the customer journey and discover exactly which keywords are driving phone calls and sales. Know exactly which keywords are leading to phone calls, conversions, and sales.

Call Forwarding

Never Miss a Call. Forward Calls to Any Device Around the World. Our user-friendly software puts call forwarding completely in your control. From basic to complex call forwarding needs, you can set it up in minutes in your CallTrackingMetrics account, and you can change it at any time. Call Forwarding pricing is listed below.

Browser-Based Softphone

Scale your business with our browser-based softphone. Route inbound and outbound calls to your team’s computers anywhere in the world using CallTrackingMetrics’ softphone. Eliminate the need for complicated phone systems and the hassles of being remote and focus on having productive conversations. Browser-Based Softphone pricing is listed below.

Download The One-Sheet Here

Call Tracking With
Search Engine Optimization

On-Page Content and Competitor Analysis

On-page content and competitor analysis play a critical role in an Organic and AI Search strategy by ensuring content is both competitive and intelligently optimized. This involves analyzing top-performing competitors to identify content gaps, keyword opportunities, and structural patterns that search engines and AI models favor. On-page optimization then aligns content with user intent through strategic keyword placement, clear headings, internal linking, and semantic relevance, while enhancing readability and authority. Together, these efforts help content outperform competitors and increase visibility across traditional search results and AI-powered search experiences.

Keyword Management

Keyword research and management are core elements of an Organic and AI Search strategy, focusing on understanding user intent across both traditional search queries and conversational, AI-driven prompts. This includes identifying high-value keywords, long-tail phrases, and semantic variations that align with how users search and how AI models interpret context. Ongoing keyword management ensures content stays relevant as search behavior evolves, allowing brands to target emerging opportunities, support topical authority, and maintain strong visibility across organic search results and AI-generated answers.

Optimized Business Listing & Citations

Optimized business listings and citation building are essential to an Organic and AI Search strategy, strengthening local visibility and brand credibility across search engines and AI-powered results. This includes maintaining accurate, consistent business information across platforms such as Google Business Profiles, directories, and data aggregators, while enhancing listings with categories, descriptions, images, and reviews. Strong citation signals help search engines and AI systems verify trust and relevance, improving local rankings, map visibility, and inclusion in AI-driven local search responses.

Local & National SEO Strategies

Local and National SEO are key components of an Organic and AI Search strategy, working together to maximize visibility across geographic and non-geographic search intent. Local SEO focuses on location-based optimization through business listings, localized content, reviews, and citations to capture nearby and “near me” searches, while National SEO targets broader, high-intent keywords with authoritative content and strong site architecture. Combined, these strategies help search engines and AI systems understand relevance at every level, ensuring brands appear in both localized results and nationwide AI-driven search experiences.
Management services help you maintain a positive image across the most popular platforms.

Content Strategies

An effective Organic and AI Search strategy is built on content that is authoritative, relevant, and optimized for both human intent and intelligent search systems. This includes creating high-quality, keyword-informed content that answers real user questions, structured with clear headings, schema markup, and concise summaries that AI models can easily interpret. Long-form articles, FAQs, and evergreen resources help build topical authority, while consistent updates, internal linking, and multimedia elements improve discoverability across traditional search engines and AI-driven results. Together, these content strategies ensure visibility, credibility, and sustained organic growth as search continues to evolve.

Technical SEO

Technical SEO is the foundation of an effective Organic and AI Search strategy, ensuring search engines and AI systems can efficiently crawl, understand, and surface your content. This includes optimizing site speed, mobile performance, and Core Web Vitals, implementing clean URL structures, XML sitemaps, and proper indexation controls. Structured data, schema markup, and semantic HTML help AI-driven search engines accurately interpret content context, while secure HTTPS, accessibility compliance, and scalable site architecture improve trust and long-term visibility across both traditional and AI-powered search results.

Tracking and Reporting

Tracking and reporting are essential components of an Organic and AI Search strategy, providing clear visibility into performance across both traditional search engines and AI-driven discovery. This includes monitoring keyword rankings, organic traffic, engagement metrics, and conversion data, while also tracking visibility in AI search results, featured snippets, and generative answers where possible. By integrating tools like analytics platforms, search console data, and custom dashboards, teams can identify trends, measure ROI, and continuously refine strategies based on real user behavior and evolving search algorithms.

Let's Get Started

Your business started with a vision, and at Shoreline, we’re here to bring it to life. Before creating any plan, we sit down with you one-on-one to understand where you are today and where you want to go. We analyze your online presence and develop a customized strategy built around your strengths, goals, and ambitions. Using our proven design framework and marketing methodology, we ensure every recommendation and action is aligned with your objectives, delivering Digital Marketing strategies that drive growth, engagement, and measurable results.

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