The Challenge
AM Construction faced strong competition in the highly competitive home improvement industry, limiting their visibility for high-intent roofing, siding, and window replacement searches. Their website lacked the optimized content structure and keyword targeting needed to consistently rank and attract qualified local leads.
Our Solution
We implemented a targeted SEO and AI-driven content strategy focused on expanding service pages, improving local keyword coverage, and optimizing technical website performance. Combined with ongoing development and conversion-focused enhancements, this helped increase rankings, organic traffic, and inbound lead opportunities.
59.9%
Clicks
64%
Conversion Rate
72.4%
Impressions
Before
| Clicks | 8.6K |
| Impressions | 210K |
| Traffic | 7.9K |
| Average Page Position | 32.1 |
| Conversion Rate | 2.5% |
After
| Clicks | 13.75K |
| Impressions | 362K |
| Traffic | 12.5K |
| Average Page Position | 18.4 |
| Conversion Rate | 4.1% |
A Valuable Partnership
We implemented a strategy that highlighted their full range of services in key service areas, supported by a distinctive, high-quality content approach combined with strong organic SEO. Our objective was to clearly differentiate their offerings showcasing superior service quality, customer satisfaction, and competitive pricing to stand out both in perception and in measurable performance against their competitors.