The Challenge
HSNT faced challenges competing for visibility in highly competitive animal adoption and nonprofit-related search results. Their website lacked optimized content structure and keyword targeting, limiting their ability to attract organic traffic, drive donations, and increase adoption inquiries.
Our Solution
We implemented a comprehensive SEO and AI-driven content strategy focused on improving keyword coverage, optimizing site structure, and enhancing content for both users and search engines. Combined with website improvements and engagement-focused optimization, this helped increase visibility, traffic, and online conversions.
59.6%
Clicks
61.8%
Conversion Rate
73.6%
Impressions
Before
| Clicks | 11.4K |
| Impressions | 295K |
| Traffic | 10.3K |
| Average Page Position | 27.8 |
| Conversion Rate | 3.4% |
After
| Clicks | 18.2K |
| Impressions | 512K |
| Traffic | 16.1K |
| Average Page Position | 14.9 |
| Conversion Rate | 5.5% |
A Valuable Partnership
We implemented a strategy that highlighted their full range of services in key service areas, supported by a distinctive, high-quality content approach combined with strong organic SEO. Our objective was to clearly differentiate their offerings showcasing superior service quality, customer satisfaction, and competitive pricing to stand out both in perception and in measurable performance against their competitors.