The Challenge
Horizon Pest Control was experiencing limited organic growth due to gaps in keyword coverage and under-optimized service pages. In a highly competitive pest control market, this made it difficult to consistently rank for high-value searches.
Our Solution
We implemented a comprehensive SEO and AI content strategy focused on expanding service pages, improving keyword targeting, and optimizing site performance. This resulted in improved rankings, increased organic traffic, and a stronger flow of qualified leads.
59.2%
Clicks
56.7%
Conversion Rate
70.6%
Impressions
Before
| Clicks | 9.8K |
| Impressions | 265K |
| Traffic | 8.9K |
| Average Page Position | 26.9 |
| Conversion Rate | 3% |
After
| Clicks | 15.6K |
| Impressions | 452K |
| Traffic | 13.9K |
| Average Page Position | 15.4 |
| Conversion Rate | 4.7% |
A Valuable Partnership
We implemented a strategy that highlighted their full range of services in key service areas, supported by a distinctive, high-quality content approach combined with strong organic SEO. Our objective was to clearly differentiate their offerings showcasing superior service quality, customer satisfaction, and competitive pricing to stand out both in perception and in measurable performance against their competitors.