The Challenge
Viking Pest Control was facing increasing competition across multiple service areas, with limited visibility for high-intent pest control searches. Their existing content structure did not fully support local SEO growth, making it difficult to consistently capture qualified leads across key markets.
Our Solution
We implemented a scalable SEO and AI-driven content strategy focused on expanding location-based service pages, improving keyword targeting, and strengthening site architecture. Combined with ongoing website optimization, this resulted in increased organic visibility, stronger rankings, and a measurable lift in lead generation.
59.1%
Clicks
58.1%
Conversion Rate
70.2%
Impressions
Before
| Clicks | 18.2K |
| Impressions | 420K |
| Traffic | 16.5K |
| Average Page Position | 56 |
| Conversion Rate | 3.1% |
After
| Clicks | 28.9K |
| Impressions | 715K |
| Traffic | 25.4K |
| Average Page Position | 11.8 |
| Conversion Rate | 4.9% |
About The CLient
Viking’s use of Integrated Pest Management (IPM) techniques minimizes pesticide use and maximizes safety for your family or business. Viking has an On-Staff Entomologist. Our people are university trained and have years of field experience.You benefit from the people that Viking employs by our ability to diagnose your problems quickly and solve them with speed and precision in a safe and effective manner. If it’s fast, sensible solutions to your pest control problems you’re looking for, Viking is the one to call! We invite you to click around our Web Site and allow us to answer all of your pest control questions.
Project Highlights
- Website Development
- Search Engine Optimization (SEO)
- Website Maintenance
- Custom Review Integration (Google Connected)
- Location / Service Area SEO Strategy
- Conversion-Focused Forms & Tracking
- Content Strategy & Organization
- 24/7 Customer Service
A Valuable Partnership
We implemented a strategy that highlighted their full range of services in key service areas, supported by a distinctive, high-quality content approach combined with strong organic SEO. Our objective was to clearly differentiate their offerings showcasing superior service quality, customer satisfaction, and competitive pricing to stand out both in perception and in measurable performance against their competitors.