The Challenge
Chelsea Senior Living aimed to increase its on-site client retention rate, attracting new users, and converting visitors to long-term clients. By emphasizing its range of senior and assisted living services to users, our goal was to strengthen the perceived and actual bond between patients, families, and facilities.
Our Solution
Via a bolstered website and a robust variety of call to action campaigns, Chelsea has been able to expand the breadth of its clientele while remaining committed to its original values. With more high-quality leads and an increase in both traffic and ATS, the Chelsea family of programs has opened multiple new facilities since beginning its partnership with Shoreline. The solution was simple. A more professional approach and customized digital marketing strategy that works for their specific senior & assisted living audience and all of their assisted living locations.
60.20%
Clicks
65.60%
Conversion Rate
76.30%
Impressions
About The CLient
For more than 40 years, Chelsea Senior Living has been dedicated to fulfilling our mission: to provide a comfortable, safe and secure home for those who need help with the activities of daily living in a caring atmosphere of respect and dignity. Through personalized support and health care services, encouragement of maximum independence, emphasis on freedom of choice, promotion of individuality and protection of privacy, our residents will enjoy a greater quality of life than they would living alone.
Project Highlights
- Website Development
- Search Engine Optimization (SEO)
- Website Maintenance
- Custom Review Integration (Google Connected)
- Location / Service Area SEO Strategy
- Conversion-Focused Forms & Tracking
- Content Strategy & Organization
- 24/7 Customer Service
A Valuable Partnership
We implemented a strategy that highlighted their full range of services in key service areas, supported by a distinctive, high-quality content approach combined with strong organic SEO. Our objective was to clearly differentiate their offerings showcasing superior service quality, customer satisfaction, and competitive pricing to stand out both in perception and in measurable performance against their competitors.