Organic SEO. The One You Don’t Stop!
At Shoreline, we’ve been in the digital marketing business for a long time. One thing that’s always been central to our approach as we built our strategies is the importance of brand awareness. It’s the same on the web as it has long been in print—the brand whose presence is most visible is the brand that people are most familiar with. And it’s that familiarity that drives a significant portion of leads, clients, and growth.
Our internal studies, as well as plenty from other sources, have shown that businesses that paused, stopped, or otherwise decreased their digital marketing efforts during COVID-19 have seen notable drops in search performance and lead generation. Many have reported that they are struggling to return to levels of business anywhere near what they reached before the pandemic.
