The Challenge
The client struggled to attract consistent inbound inquiries due to low organic visibility and limited awareness of their recycling services. Key pages for services like concrete, tire, and waste recycling were not ranking well, and seasonal demand fluctuations impacted overall lead volume.
Our Solution
We developed a comprehensive SEO strategy centered around high-value recycling keywords and service-specific content. By optimizing existing pages, creating targeted landing pages for each service, and improving technical SEO and metadata, we increased search visibility, drove relevant traffic, and generated more consistent inquiries across all service lines.
663%
Clicks
35.7%
Conversion Rate
799%
Impressions
Before
| Clicks | 3,033 |
| Impressions | 243K |
| Traffic | 13,589 |
| Average Page Position | 51.1 |
| Conversion Rate | 19.6% |
After
| Clicks | 23,130 |
| Impressions | 2.18M |
| Traffic | 29,246 |
| Average Page Position | 42.1 |
| Conversion Rate | 26.6% |
A Valuable Partnership
We implemented a strategy that highlighted their full range of services in key service areas, supported by a distinctive, high-quality content approach combined with strong organic SEO. Our objective was to clearly differentiate their offerings showcasing superior service quality, customer satisfaction, and competitive pricing to stand out both in perception and in measurable performance against their competitors.