Developing Your Project
Up For Success
Whether you’re transitioning over from another agency or perhaps are in the beginning stages of development, we combine detailed plans and analysis with years of expertise and ingenuity to ensure that your online experience is organized, efficient, and effective.
We begin with an overall analysis of objectives, and desires of a new site. What are your goals, what do you want the users/customers to see, etc. By harnessing your strengths and improving your weaknesses, we identify and perfect a plan to enhance user experience. From there we provide you a wireframe of the design and get building. You we will discuss the timeline and design process on the first call
Design: All of our websites are put through a custom design process. Whether we are developing your site or enhancing the visual aspects of your site all areas will be developed and put through all the needed tests before launch.
Develop: All of our websites are custom-developed by our in-house development team. All of our edits, custom coding, and enhancements are done on-site.
Search: Not only are our websites designed and developed by professional web developers but they are built with all of the SEO tools needed and proper SEO guidelines. Each business is different which means each of our strategies is custom developed for you.
Convert: Our websites are built to convert leads using top-of-the-line development features from our data reporting.
Onboarding Checklist
All Shoreline team members as well as your organization become immersed in the project and define the strategic objectives.
- Kick-off Call with both teams
- Discuss desired target areas & target markets
- Competitive Review
- Website & SEO Audit. What is working what is not working and what is needed to improve overall traffic.
- Complete the onboarding questionnaire
The Outcome
All information is gathered and audited in an easy to follow report. Strategic objectives are defined.
Shoreline will provide 1 wireframe design prototype for your approval. Up to 2 revisions to the design/wireframe.
- Review designs provided by Shoreline
- Define the design components needed
- Technology requirements
- Website site-mapping & Page structure
- Third party integrations such as API, CRM, etc.(If any)
- Identify key functionality & integrations
The Outcome
The site architecture and design is organized for the beginning stages of the actual website development.
- Website Development
- Setup new server and CMS
- Centralize all content on the new sever
- Backup of any older content
- Review of content
- Install payment gateway
- Test
The Outcome
We want to showcase your services better than the rest. Why is it better? How is it better? What do YOU do differently?
Once the internal process has been developed and styled the client will review with our team to prepare for launch.
- Homepage design / Review
- Subpage design / Review
- Product page design / Review
- Blog page design / Review
- Review call to actions
- Contact form design / Review
- Final review with the team
The Outcome
The client is happy with all final stages.
Everything we build is put through a number of quality tests and personalized checklists.
- Test all CMS Plugins
- Go through final SEO checklist
- Go through pre-launch checklist
- Test Google Analytics/Tag Manager
- Call tracking scripts are all installed
- Test Google Webmaster installation
- Test Bing Webmaster installation
- Website is pushed to production
The Outcome
The website is launched and tracking has started.
The complete website look and feel has been developed and approved by both Shoreline and the client.
- Development of the CMS
- Navigation configuration
- Logos, Fonts, images are uploaded
- Multiple browser testing
- Mobile device testing
- Metadata added throughout the site
- Schema markup added
- Search Engine Optimization (SEO)
The Outcome
A complete website along with the proper SEO areas is delivered.