NJ Business | By Tom Lavecchia | October 13, 2026
From a bedroom startup in Belmar, New Jersey, to an award-winning digital marketing agency serving businesses nationwide, Shoreline credits its continued growth to its dedicated team and loyal clients.
Shoreline Digital Marketing is celebrating its 17th year in business, marking nearly two decades of helping companies grow through website design, search engine optimization (SEO), and digital marketing strategies.
While the agency has earned numerous industry recognitions and expanded its services and geographic reach, founder and CEO Joseph Sernio says “its greatest achievement isn’t an award or a business milestone. It’s the relationships built along the way”.
Some of the businesses that trusted Shoreline when it first started nearly 17 years ago are still clients today.
In an industry known for constant change, that level of loyalty reflects the agency’s longstanding commitment to transparency, personal attention, and client success.
From a Bedroom in Belmar to an Award-Winning Digital Agency
Shoreline Digital Marketing began in 2010 in a bedroom in Belmar, New Jersey, with a vision to provide businesses with better websites, stronger online visibility, and digital marketing services they could trust.
Founder Joseph Sernio began his career in technology after graduating from The Chubb Institute with two degrees focused on technical support and computer networking. His background in technology eventually led him into website design, digital marketing, and entrepreneurship.
What started as a small operation has grown into an established digital marketing agency headquartered in Asbury Park, New Jersey, with additional offices in California and Pennsylvania.
Today, Shoreline has a team of approximately 15 professionals, has served hundreds of businesses, and has launched more than 100 websites.
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