Facebook Testing Lead Ads To Simplify Filling Out Forms On Mobile
New ad unit automatically populates forms with contact information that consumers have shared with the social network.
By: Martin Beck on June 25, 2015
Aiming to make it easier for people to fill out forms on mobile devices and for businesses to gather that data, Facebook announced today that it’s testing a lead ad unit.
The new ad format automatically populates forms with contact information — such as email addresses — that consumers have shared with Facebook. Facebook is testing versions of the ad for signing up for newsletters, price estimates, follow-up requests and other business information.
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